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7/26/2009

Camper display by Nendo


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Japanese designers Nendo have created a stand covered with books to exhibit footwear from Spanish brand Camper.

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Tables and stools appeared to be made of stacked books, bearing the company slogan “imagination walks” and surrounded by bookshelves.

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The display was presented at trade show Bread & Butter in Barcelona in January.

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Here’s some text from Nendo:

Barcelona
BREAD & BUTTER
2009.01

The exhibition design for Spanish footwear maker Camper’s display at Bread & Butter Barcelona, the international street and urban wear tradeshow.

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The collection’s theme, ‘Imagination Walks’, refers to the way that each pair of shoes has its own story, and provokes the creativity of its wearer.

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We decided to express the theme with an exhibit that seemed to be built entirely out of books, that classic symbol of narrative and creativity.

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Demarcated by bookshelves, and full “stacks of books” for stands and stools, the exhibition space became a virtual library of footwear stories.

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