London branding and design agency VONSUNG have completed a cafe in Seoul, Korea, which is designed specifically for children.
Called Kids Cafe Piccolo, the interior is made up of a cafe, play room, library, locker rooms and storage.
VONSUNG also designed the cafe’s branding and packaging.
Here is some more text from VONSUNG:
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KIDS CAFE PICCOLO, Seoul, Korea - completed June 2009
The brief was a very fun one. Children’s cafes are flourishing in Tokyo and Seoul.
While majority of the cafes cater towards adults with a slight accommodative approach to their children, KIDS CAFE PICCOLO took a whole different view.
They wanted to create a space where the ‘children’ was the protagonists and their parents were the ancillary customers.
We were commissioned to design the entire identity, branding, packaging, art direction and interiors.
Our inspiration started with us acting as children ourselves and to reminisce what/how we were fixated on.
Stirring up imagination was key to our design ideation process and thus maintaining the naivety of the children’s minds was of the utmost importance.
Life should be fun combined with a learning experience. We created a mini children’s world for the little ones.
